Shipper OMS
Centralized order management. Our system connects the Magento store, UPIS ERP and all Metalac retail stores as external warehouses, with priorities that organize processing and fulfilment.
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Case study · Migration and order management
A new platform.
Connected orders.
Faster delivery.
Migration to Magento 2 and Hyvä, with Shipper connecting all Metalac retail stores as external warehouses and UPIS ERP in one order management workflow.
Connected systemsMagento 2Shipper OMSUPIS ERPCourier serviceIntesa Banka
About the project
The store is the starting point.
Order management connects it all.
For Metalac Market, we delivered an eight-month migration from Enetel’s Impoqo platform to Magento 2 and Hyvä. At the heart of the project was connecting online sales with order processing, the retail network and the existing ERP system.
The new store launched in 2026. Shipper, our order management system, connected online sales with UPIS ERP and all Metalac retail stores as external warehouses. The project also included a complete SEO migration and automated product listing for external suppliers.
A platform change.
Business continuity.
Connect the complete order flow
The online store, ERP and retail locations needed to become part of a coordinated process, with clearly defined priorities for order processing.
Protect organic content
The migration needed to preserve the value of existing content and the organic traffic Metalac Market had already built.
Support a broader product range
External suppliers’ offerings needed to enter the system through automated product listing.
Shipper at the heart of the process
Every retail store.
One connected order flow.
Metalac’s physical retail network became part of the infrastructure for fulfilling online orders.
A store network that also serves as a warehouse network
All Metalac retail stores are connected as external warehouses, with defined priorities. Shipper manages the order flow and connects online sales with this network and UPIS ERP.
The order arrives in Magento and is sent to Shipper. Shipper sends a request to retail stores through UPIS ERP. The stores confirm the goods and return their response to Shipper, which then automatically sends the request to the courier for delivery to the customer.
↗Faster logistics and shorter delivery times for customers.
The entire network. One system.From order to delivery
Magento 201 / Online order received
Shipper OMS02 / Order received from Magento
UPIS ERP03 / Shipper sends a request to stores through the ERP
The entire Metalac retail network04 / Stores confirm the goods and return a response to Shipper
Shipper OMS05 / Goods confirmation received
Shipper automatically sends the request to the courier.
Courier service06 / Collection and delivery
CustomerOrder delivered
Solutions
Delivery
Technology organized around the order.
Five parts of the project connecting the shopping experience, operations, content and product range.
Magento 2 + Hyvä
A new eCommerce foundation for Metalac Market. Magento 2 and Hyvä connect a modern desktop and mobile shopping experience with the systems supporting everyday operations.
UPIS ERP
Connecting online sales with the existing business system. UPIS ERP is part of the complete order workflow alongside the Magento platform and Shipper.
SEO migration
Protecting organic content and traffic continuity were part of the migration from the outset. The new platform retained organic traffic, which has been growing steadily since launch.
SEOCatalogue automation
The system also includes external suppliers, with automatic product listing as a key benefit. Automation simplifies bringing their offerings into the online catalogue.
CATALOGEight months of work.
A new foundation for the business.
8months of project delivery
AllMetalac retail stores connected to the system
2026launch of the new platform
Complete SEO migration
A new platform.
Organic value preserved.
Moving from Impoqo to Magento 2 included a complete SEO migration and protection of existing organic content. Maintaining organic visibility was an important part of the project alongside the new storefront and operational integrations.
Organic traffic was preserved through the migration and is now growing steadily. Metalac Market gained a new technology foundation while retaining the value built through its content and search presence.
Post-migration outcome
Traffic preserved.
Continued growth.
- 01Existing organic content protected
- 02Organic traffic retained through migration
- 03Steady growth following launch
External suppliers
Automatic product listing.
A simpler way to expand the range.
Automation with external suppliers is part of the same eCommerce system. Its key benefit is automatic product listing, making it easier to bring suppliers’ offerings into the Metalac Market catalogue.
This improves the process of preparing the online offering, connecting the product range with the new storefront and the system supporting the subsequent sales workflow.
SuppliersExternal product offering
Online catalogueMetalac Market
Automated product listing
Project outcome
Connected operations.
A faster path to the customer.
With the launch of the new platform in 2026, Metalac Market gained a connected eCommerce environment with order management at its core.
- Faster logistics and delivery to the customer
- All retail stores connected as external warehouses with defined priorities
- Magento 2 and Hyvä connected with Shipper and UPIS ERP
- Organic traffic preserved, with continued steady growth
- Automated listing of external suppliers’ products
Metalac Market × Smart Web
From a platform migration
to connected order management.
Eight months of work across platform, content and operations. One project connecting the online store with the way the business works.
Visit Metalac Market