JBL is a renowned brand specializing in audio equipment. It is known for its high-quality and wide consumer product range, from PartyBox and karaoke speakers to portable Bluetooth speakers.
We’ve been part of JBL’s digital journey in Serbia since 2014, growing their online presence through performance marketing and eCommerce. This is how we made it happen.
Increasing brand awareness and product USPs
Boosting reach and in-store/online availability
Community growth on official Instagram and TikTok
Tracking Engagement & Video Hook Rates
Creating Custom Video Content: Reels & TikToks
Note: As an agency, we were present with a growing multibrand online store on Social Media (Facebook and Instagram) from 2014 as a PPC marketing partner working on conversion campaigns and developing avlshop.rs, the online shop of an official distributor of the JBL Consumer product range in Serbia.
As of 2020, after thoroughly tracking market and wholesale channels and seeing the potential for even better growth, we proposed separating brands and choosing the globally renowned JBL brand to develop further.
A heads-up regarding focusing on brand positioning was knowing that JBL is a reputable global brand with a significant presence in the audio consumer market. Through the years, it partnered with various artists, athletes, and events to promote its products. The brand's endorsement deals and collaborations help enhance its visibility and appeal across different demographics.
Starting with a particular small audio community as a dealership multibrand Instagram account, we ended up with focus only on JBL brand.
Focusing on understanding critical learnings in the summary of why we've reached the limit in the overall growth of the webshop and recognize the brand while other businesses flourished during COVID-19.
Educating about the crucial brand communications and omnichannel Social Media presence.
Researching our strengths and opportunities and creating a new exit strategy that acknowledges the product line with the most potential in the local market.
Using a dedicated Meta Business Manager to connect all of the assets: the Facebook Page, the Instagram account, the Ad Account, and the Dataset with Meta Pixel connected via GTM.
Creating campaigns via Ads Manager to start testing creatives, scaling budget, and using Advantage + audience.
Placing ads through different social media platforms.
Creating various ads in both text and multimedia formats.
Noticing that reach on video format compared to static single image posts performs up to 15 times better in numbers, we started focusing on studio and at-home video content creation.
Recognizing the potential of the platform and starting to administer the account and further put focus on video content.
Instagram Followers Increase
Meta Ads Reach
Reel Plays Increase
TikTok Video Views
Due to extensive marketing activities working on brand awareness, organic sales growth, expansion of target groups, and increase of best-selling products were primarily due to this continuous impact. In addition, market share, which is very important for market positioning, also increased.
Before all this could work, we needed to:
This allowed us an authentic approach to staying in the learning phase as long as possible to achieve high-performing Ad Sets, coordinate our goals, and optimize performance by finding users closer to engagement, learning from those who did, and analyzing their signals through DMs, comments, and sharing the content.
