Beo-Car is a well-established company, operating since 1994, specializing in the sale of auto parts, tires, batteries, and auto accessories for both passenger and commercial vehicles.
Besides sales, Beo-Car offers installation and vehicle servicing at their auto center. Over the past seven years, Beo-Car has intensified its focus on online tire sales, competing in a market with many competitors.
Increase website traffic
Boost online sales
Reduce cost per conversion (CPA)
Note: There was a 20% budget increase for Google advertising in 2023 compared to 2022.This was well planned and executed with the client via presenting performance strategy.
Focus on winter tires, with seasonality from Sep 15 to Dec 15.
Detailed keyword and product analysis for the season.
Researching competitors' strategies and identifying our strengths and opportunities.
Using the Google Ads platform to set up campaigns and scale the budget.
Placing ads through the search network, display network and YouTube.
Creating ads in both text and multimedia formats for the mentioned channels.
A new feature for 2023, focusing on automation and machine learning for full campaign performance.
Visitor Increase
Visit Increase
Revenue Increase
CPA Reduction
Before all this could work, we needed to technically refine the account, implementing “purchase” conversions with transaction values and transaction IDs for better tracking by Google Ads.
This allowed the algorithm to understand our goals and optimize performance by finding users closer to making a purchase, learning from those who completed a purchase and analyzing their signals. Bottom line, we used historical data in our favour.
We used Google Tag Manager (GTM) for implementation. After that, we conducted an in-depth analysis of keywords and competitors and created campaign structures accordingly.
Finally, with everything prepared, we set up Google Ads and scaled according to performance.
