Instagram has over 1 billion monthly users, with more than 500 million active on the platform every day. While we’ve previously covered Facebook in detail, it’s time for a quick dive into the world of Instagram with 25 key Instagram statistics for 2019.
INSTAGRAM DEMOGRAPHICS
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50.3% of users are women, and 49.7% are men.
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71% of Instagram users are under the age of 35.
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The largest age group using Instagram is 18–29 (59%), followed by 30–49 (33%).
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60% of users log in daily.
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80% of users are located outside the U.S.
Top countries by number of Instagram users:
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United States – 121 million
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India – 71 million
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Brazil – 64 million
USAGE STATS
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On average, users spend 53 minutes per day on Instagram.
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Over 500 million accounts use Instagram Stories daily.
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Users like more than 4.2 billion posts every day.
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More than 100 million posts are shared daily.
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Posts with at least one hashtag get 12.6% more engagement.
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#LOVE is the most-used hashtag on Instagram.
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Posts with a location tag receive 79% more engagement.
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Photos generate 36% more likes than videos.
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Sponsored videos receive 3x more comments than sponsored photos.
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The most-liked post on Instagram is currently a photo of an egg, with over 53 million likes.
INSTAGRAM FOR BUSINESS
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Brands on Instagram receive at least 10x more engagement than on any other social platform.
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There are over 25 million business profiles on Instagram.
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80% of users follow at least one business account.
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83% of users discover new products and services on Instagram.
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Over 30% of users have made a purchase via Instagram on their mobile device.
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More than 200 million users visit at least one business profile every day.
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80% of users say Instagram helps them decide whether to buy a product or service.
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Over 2 million advertisers worldwide use Instagram to promote their products and businesses.