Victoria’s Secret: Six markets, one connected system

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Victoria’s Secret
Case study

Six markets.
One connected system.

Launching online stores with Magento 2, Shipper, Odoo ERP and Gebrüder Weiss logistics.

2025-2026

Victoria’s Secret fashion and beauty campaigns on mobile
About the project

A global brand.
A local shopping experience.

We launched Victoria’s Secret eCommerce across six countries, connecting the online stores with the systems that support order processing and delivery.

During 2025 and 2026, the project covered Slovakia, Slovenia, Serbia, Malta, Greece and Cyprus. Magento 2 powers the stores, while our Shipper system, Odoo ERP and Gebrüder Weiss connect orders, business processes and logistics.

The challenge

Launching the stores is just the beginning.

Selling across six markets meant connecting the shopping experience with everyday operations. Each order needs to move from the storefront through processing to logistics and delivery.

01

A consistent brand experience

A recognizable Victoria’s Secret identity and clear shopping journeys on desktop and mobile.

02

Connected orders and operations

Magento 2, Shipper and Odoo each have a clear role in processing online sales.

03

Logistics as part of the solution

Gebrüder Weiss brings courier services and logistics into the same operational flow.

Solutions
Our solution

From the shopping cart to delivery.

Four components connected around one process: the customer orders, the systems process, and logistics delivers.

01 / ECOMMERCE

Magento 2

The foundation of the online stores across six markets. The platform brings together the product offering, shopping experience and online order creation, with connections to operational systems.

02 / ORDER MANAGEMENT

Shipper

Our order management system connects the Magento stores with the operational workflow. Shipper plays a central role in order processing and connects orders with the next stages of delivery.

03 / ERP

Odoo

The project’s ERP foundation connects eCommerce with business processes. The Odoo integration makes online sales part of the broader business environment.

04 / LOGISTICS

Gebrüder Weiss

The courier and logistics partner in the project. Connecting logistics with the order flow completes the journey from an online purchase to customer delivery.

PurchaseMagento 2
ProcessingShipper
Business dataOdoo ERP
DeliveryGebrüder Weiss

Launching across six countries

6European markets
4connected components
2025-2026launch period
Victoria’s Secret store on desktop and mobile
Project outcome

Stores that are part of connected operations.

The project combines store launches with the systems needed to operate eCommerce across six markets.

  • Magento 2 stores for six countries
  • Shipper as our order management system
  • Odoo ERP connected to online sales
  • Gebrüder Weiss courier services and logistics
Six markets

Regional reach.
A connected foundation.

The 2025-2026 launches connect six European markets. A shared technology approach provides a consistent foundation while leaving room for each market’s local needs.

Six European markets
  • Cyprus
  • Malta
  • Greece
  • Serbia
  • Slovakia
  • Slovenia
Victoria’s Secret × Smart Web

One brand. Six markets.
Technology that connects them.

Magento 2, Shipper, Odoo ERP and Gebrüder Weiss, connected in an eCommerce project delivered during 2025 and 2026.

Darko PupovacDarko PupovaceCommerce Manager Victoria’s SecretVictoria’s Secret

Iz preporuke klijenta

Saradnja sa Smartweb-om na našem Magento projektu bila je besprekorna i izuzetno pozitivna. Pokazali su se kao pouzdan partner, koji dosledno poštuje kratke rokove i visoke standarde koje postavlja naš globalni tim. Njihova stručnost u integraciji Magento platforme sa našim ERP, WMS, Shipper OMS i kurirskim sistemima bila je ključna za kreiranje efikasnog i e-commerce ekosistema.

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