Banovo Brdo Residences - An authentic architectural solution featuring a luxurious ambient quality with extensive green areas (23,000m²).
In addition to residential units, the complex offers a wide range of amenities – including underground parking, children’s playgrounds, recreational areas, as well as retail and hospitality spaces on the ground floor, all contributing to the overall functionality and vibrancy of the community.
Awareness:
- Build brand recognition that positions the brand as a reliable and innovative leader in the real estate market.
- Achieve broad visibility for the project to create awareness of the new brand in the real estate market.
- Draw the audience’s attention to the project’s distinctive features, emphasizing the innovations and unique qualities that make it stand out.
Generating Quality Leads:
- Implement strategies that will increase the number of potential clients interested in the project.
- Focus on generating quality leads through targeted and well-defined campaigns.
- Lead verification - In collaboration with the client we have established a comprehensive set of criteria to qualify leads.
Local Market: Focus the Search campaign on keywords related to apartment sales and new developments in Banovo Brdo and surrounding neighborhoods.
Diaspora: Draw attention on a specific Search campaign towards keywords related to new developments in Belgrade and apartment sales in Belgrade, targeting our diaspora living in Austria, Germany, and Switzerland.
Utilize Google In-Market audiences for real estate, as well as audiences interested in luxury apartment sales, combined with banner ads on the most popular websites and portals.
Target users who have visited the website in the last 180 and 360 days with the goal of converting them into potential clients. Targeting the two different time frames allows us to tailor our remarketing strategy based on user recency and engagement, optimizing our chances of conversion.
Analyze competitors' strategies and identify our key advantages
Leads
Conversion Rate
CPA
Average CPC
Precise targeting and market segmentation are the main objectives of the strategy, which is thoughtfully created to maximize ad relevance and boost conversion rates.
Through the implementation of conversions like PDF downloads, click-to-call interactions, and inquiry submissions, we have successfully established a comprehensive method for monitoring important user interactions.
Because of this, the algorithm can now comprehend our goals and concentrate its efforts on finding possible clients. Through the implemented analytics infrastructure, we can achieve comprehensive and high-quality data tracking.
We can now precisely manage and configure tags for tracking conversions and other important interactions thanks to this tool, which guarantees accurate data that is crucial for campaign optimization and performance analysis.
