Google Ads is the most prevalent form of advertising today.
Companies spend more on digital advertising than on all traditional methods combined, with Google holding about 80% of the search-based advertising market. The reason for Google’s popularity lies in the fact that the Google Ads platform is so well-designed, transparent, and rewards the effort invested, making an investment in Google feel like a direct investment.
There are many reasons why we love creating Google ads and why our clients quickly realize that investing in Google is worth it.
Here are the five most important reasons
Google Ads Provides Measurability and Flexibility
One of the key advantages of digital marketing over traditional marketing is the ability to easily measure the effectiveness of a campaign and gain insights into customer profiles and their behavior patterns, both during the process of reaching the ad and later on the landing page/website. The fact that 96% of Google’s revenue (over $120 billion annually) comes from advertising shows how universal the Google Ads platform is and how quickly new users adopt it. If you start using the Google Ads platform, you will quickly realize how much it influences growth, as all interactions with the audience are tracked through very detailed metrics that Google provides. The Google Ads platform is highly flexible, offering a wide range of options that can meet all your needs and requirements.
Google Ads Uses Relevant Keywords for Advertising
This allows you to display an ad for all searches that include the keyword you have selected. For example, if you are a pediatrician in Belgrade and your chosen keyword (phrase) is “pediatrician Belgrade,” your ad will appear every time someone enters that phrase into Google. Additional ad options allow your ad to include your location, phone number, images, prices, and other details that can better and more relevantly describe your service or product. Narrowing down and specifying your target audience enables you to target your campaign by location, language area, and even by the browser or device customers use to access the internet.
And Not Just Google…
Google Ads also allows advertising on other websites and web applications, such as YouTube, Gmail, and millions of partner sites that rent ad space to Google and are paid per click. All the most visited websites in Serbia – such as Blic, Kurir, or B92 – are part of the Google Display Network. In addition to being seen many times, ads on popular websites are also ideal for brand positioning, as different people on the same website will see entirely different ads based on their interests.
Google Ads is Faster than SEO
A major drawback of relying solely on optimization as a method for improving sales is that it can take several months before you notice results. This is not the case with Google advertising, because once the campaign is launched, ads will appear immediately after approval (usually no more than 30 minutes), and within a few hours, you will notice an increase in website visits. You will be able to see where customers came from, which pages they visited, how long they stayed, and other important data that will help you better understand your customers.
In this way, you will sell the product faster, but you will also discover how effective and relevant your keywords are, so you can later use them for site optimization (SEO). All of this is possible based on the metrics and data that the Google Ads platform provides. Thus, Google advertising can place your website at the top of search results within minutes of the campaign launch, and based on the data obtained, you can later further improve your SEO.
Billions of Searches and Impressions Daily
Google Ads is the primary source of revenue for Google. The full potential of the Google platform becomes clear when you consider that over a billion searches are conducted through Google daily, and YouTube (part of Google’s ecosystem) also has over a billion views every day. This means the growth opportunities are practically unlimited. A larger budget leads to more impressions, but it is also crucial to spend wisely, ensuring that ads are shown to people who are truly potential customers. Moreover, there is no need to guess which terms customers use when searching for products and services online, as Google provides tools that show all the frequent searches related to a particular phrase. This way, you will get an entire list of phrases you can compete for in less than a second, and that are relevant to your product/service.
You Can Control Advertising Costs
This is perhaps the most important advantage of Google advertising, as the advertiser has complete control over the budget, with no hidden costs. Google only charges when someone clicks on the ad and visits your website, or when someone contacts the company through a form or phone number listed on Google. It is up to the advertiser to decide how much they are willing to pay per click or conversion, set a daily budget, and Google will not spend a penny more, and may even charge less. The key to good Google Ads setup is for the advertiser to offer at least one cent more per click than the competition, and they will already rank better. Additionally, a better-configured campaign will cost less, as Google rewards the quality of the website.
The Opportunity to Beat the Competition
Google Ads provides a unique opportunity to position yourself ahead of the competition and strengthen your brand’s position. Through a set of Google tools and options, the advertiser can check at any time which competitors are advertising for specific keywords, especially those the advertiser is also using. They can view competitors’ ads and see how much competitors are paying per click to be at the top of the first page of search results. If the advertiser wants to outperform the competition, all they need to do is create a better ad, design a better landing page, and offer one cent more.
A little secret about advertising on Google in our country is that many brands are well-positioned thanks to a lack of competition and poor overall ad quality, not because of massive budgets. This is where the opportunity lies for new players, especially since the cost of advertising on Google in Serbia is very low, which we will discuss in more detail in our next blog.