{"id":9439,"date":"2026-10-31T22:56:02","date_gmt":"2026-10-31T22:56:02","guid":{"rendered":"https:\/\/smartweb.rs\/case-study-victorias-secret\/"},"modified":"2026-11-01T00:10:49","modified_gmt":"2026-11-01T00:10:49","slug":"case-study-victorias-secret","status":"publish","type":"page","link":"https:\/\/smartweb.rs\/sr\/case-study-victorias-secret\/","title":{"rendered":"Victoria\u2019s Secret: \u0160est tr\u017ei\u0161ta, jedan povezan sistem"},"content":{"rendered":"\n<style>.vs-case{--orange:#ff3e0f;--ink:#242424;--gray:#7c7c7c;--paper:#f7f7f7}\n.vs-case *{box-sizing:border-box}\n.vs-case{margin:0;background:var(--paper);font:18px\/1.6 Archivo,Arial,sans-serif;color:var(--ink);overflow-x:hidden}\n.vs-case a{color:inherit}\n.vs-case button{font:inherit;cursor:pointer}\n.vs-case img{max-width:100%;display:block}\n.vs-case .wrap{width:85%;max-width:1500px;margin:auto}\n.vs-case .review{background:#eee;color:#777;font-size:11px;letter-spacing:.08em;text-align:center;padding:6px 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.reveal{opacity:1;transform:none;transition:none}\n.vs-case .hero-inner{animation:none}}\n.container:has(> .vs-case){width:100%;max-width:none;padding:0;margin:0}.container:has(> .vs-case)>h1{display:none}.vs-case{overflow:hidden;padding-top:104px}.vs-case .hero{padding-top:0}.vs-case .crumb{top:25px}.vs-case h1,.vs-case h2,.vs-case h3{font-family:Archivo,Arial,sans-serif;font-weight:700}.vs-case .hero h1{color:#fff}.vs-case .section-head h2,.vs-case .intro h2,.vs-case .result h2,.vs-case .market-layout h2,.vs-case .closing h2{color:#242424}.vs-case .stats h2{color:#fff}@media(max-width:700px){.vs-case{padding-top:80px}.vs-case .hero{padding-top:0}.vs-case .crumb{top:20px}}.vs-case .market-layout{grid-template-columns:32% 62%;gap:6%}.vs-case .market-layout p{font-size:18px;line-height:1.6}.vs-case .market-layout .label{font-size:18px}.vs-case .market-visual{display:grid;grid-template-columns:minmax(0,1.7fr) minmax(160px,1fr);gap:28px;align-items:center}.vs-case .market-visual>img{width:100%;border-radius:18px}.vs-case .market-countries{margin:0;padding:0;list-style:none}.vs-case .market-countries li{position:relative;padding-left:18px;margin:0 0 14px;font-size:20px;line-height:1.45;color:#333}.vs-case .market-countries li:before{content:\"\";width:6px;height:6px;position:absolute;left:0;top:.6em;border-radius:50%;background:#d94e32}@media(max-width:1000px){.vs-case .market-layout{grid-template-columns:1fr;gap:32px}}@media(max-width:600px){.vs-case .market-layout p{font-size:16px}.vs-case .market-visual{grid-template-columns:1fr}.vs-case .market-countries{display:grid;grid-template-columns:1fr 1fr;gap:12px}.vs-case .market-countries li{font-size:18px;margin:0}}<\/style>\n<main class=\"vs-case\" id=\"top\"><section class=\"hero\"><div class=\"crumb\"><a href=\"\/sr\/\">Po\u010detna<\/a> \u203a <a href=\"https:\/\/smartweb.rs\/sr\/all-references\/#casestudy\">Studije slu\u010daja<\/a> \u203a Victoria\u2019s Secret<\/div><div class=\"wrap\"><div class=\"hero-inner\"><div><img decoding=\"async\" class=\"brand\" src=\"https:\/\/smartweb.rs\/wp-content\/uploads\/\/2026\/10\/victorias-secret.svg\" alt=\"Victoria\u2019s Secret\"><div class=\"eyebrow\">Studija slu\u010daja<\/div><h1>\u0160est tr\u017ei\u0161ta.<br>Jedan povezan sistem.<\/h1><p>Lansiranje online prodaje uz Magento 2, Shipper, Odoo ERP i logistiku Gebr\u00fcder Weiss.<\/p><p class=\"year\">2025-2026<\/p><\/div><\/div><\/div><\/section>\n\n<section class=\"section wrap intro\" id=\"project\"><img decoding=\"async\" src=\"https:\/\/smartweb.rs\/wp-content\/uploads\/2026\/10\/vs-mobile-campaign.png\" alt=\"Victoria\u2019s Secret modne i beauty kampanje na mobilnim ure\u0111ajima\"><div><div class=\"label\">O projektu<\/div><h2>Globalni brend.<br>Lokalno iskustvo kupovine.<\/h2><p class=\"lead\">Za Victoria\u2019s Secret realizovali smo lansiranje eCommerce prodaje u \u0161est zemalja, povezuju\u0107i online prodavnice sa sistemima koji podr\u017eavaju obradu i isporuku porud\u017ebina.<\/p><p class=\"muted\">Tokom 2025. i 2026. godine projekat je obuhvatio Slova\u010dku, Sloveniju, Srbiju, Maltu, Gr\u010dku i Kipar. Magento 2 predstavlja osnovu prodavnica, dok na\u0161 Shipper sistem, Odoo ERP i Gebr\u00fcder Weiss povezuju porud\u017ebine, poslovne procese i logistiku.<\/p><\/div><\/section>\n<section class=\"section challenge\"><div class=\"wrap split\"><div><div class=\"label\">Izazov<\/div><h2>Lansirati prodavnice je samo po\u010detak.<\/h2><p class=\"muted\">Za prodaju na \u0161est tr\u017ei\u0161ta bilo je va\u017eno povezati korisni\u010dko iskustvo sa svakodnevnim operacijama. Svaka porud\u017ebina treba da nastavi svoj put od prodavnice, preko obrade, do logistike i isporuke.<\/p><\/div><div><div class=\"point\"><span>01<\/span><div><h3>Dosledno iskustvo brenda<\/h3><p>Prepoznatljiv Victoria\u2019s Secret identitet i pregledna kupovina na desktop i mobilnim ure\u0111ajima.<\/p><\/div><\/div><div class=\"point\"><span>02<\/span><div><h3>Povezane porud\u017ebine i poslovanje<\/h3><p>Magento 2, Shipper i Odoo imaju jasno definisane uloge u obradi online prodaje.<\/p><\/div><\/div><div class=\"point\"><span>03<\/span><div><h3>Logistika kao deo re\u0161enja<\/h3><p>Gebr\u00fcder Weiss uklju\u010duje kurirsku slu\u017ebu i logistiku u isti operativni tok.<\/p><\/div><\/div><\/div><\/div><\/section>\n<section class=\"solutions\" id=\"solution\"><div class=\"word-behind\">Re\u0161enja<\/div><div class=\"section-head\"><div class=\"label\">Na\u0161e re\u0161enje<\/div><h2>Od online korpe do isporuke.<\/h2><p class=\"muted\">\u010cetiri komponente, povezane oko jednog procesa: kupac poru\u010duje, sistemi obra\u0111uju, logistika isporu\u010duje.<\/p><\/div><div class=\"cards\"><article class=\"card\"><span class=\"num\">01 \/ ECOMMERCE<\/span><h3>Magento 2<\/h3><p>Osnova internet prodavnica na \u0161est tr\u017ei\u0161ta. Platforma objedinjuje prikaz ponude, korisni\u010dko iskustvo i kreiranje online porud\u017ebina, uz povezivanje sa sistemima u pozadini.<\/p><img decoding=\"async\" class=\"card-logo\" src=\"https:\/\/smartweb.rs\/wp-content\/uploads\/2026\/10\/magento-symbol.svg\" alt=\"\"><\/article><article class=\"card\"><span class=\"num\">02 \/ ORDER MANAGEMENT<\/span><h3>Shipper<\/h3><p>Na\u0161 sistem za upravljanje porud\u017ebinama povezuje Magento prodavnice sa operativnim tokom. Shipper ima centralnu ulogu u obradi porud\u017ebina i njihovom povezivanju sa narednim koracima isporuke.<\/p><img decoding=\"async\" class=\"card-logo\" src=\"https:\/\/smartweb.rs\/wp-content\/uploads\/2026\/10\/shipper-symbol.svg\" alt=\"\"><\/article><article class=\"card\"><span class=\"num\">03 \/ ERP<\/span><h3>Odoo<\/h3><p>ERP osnova projekta povezuje eCommerce sa poslovnim procesima. Integracija sa Odoo sistemom omogu\u0107ava da online prodaja bude deo \u0161ireg poslovnog okru\u017eenja.<\/p><img decoding=\"async\" class=\"card-logo\" src=\"https:\/\/smartweb.rs\/wp-content\/uploads\/2026\/10\/erp-symbol.svg\" alt=\"\"><\/article><article class=\"card\"><span class=\"num\">04 \/ LOGISTICS<\/span><h3>Gebr\u00fcder Weiss<\/h3><p>Kurirska slu\u017eba i logisti\u010dki partner u projektu. Povezivanje logistike sa tokom porud\u017ebine zaokru\u017euje put od online kupovine do isporuke kupcu.<\/p><img decoding=\"async\" class=\"card-logo\" src=\"https:\/\/smartweb.rs\/wp-content\/uploads\/2026\/10\/logistics-symbol.svg\" alt=\"\"><\/article><\/div><div class=\"arrows\"><button type=\"button\" id=\"prev\" aria-label=\"Prethodno re\u0161enje\">\u2190<\/button><button type=\"button\" id=\"next\" aria-label=\"Slede\u0107e re\u0161enje\">\u2192<\/button><\/div><div class=\"flow\" aria-label=\"Tok porud\u017ebine\"><div><strong>Kupovina<\/strong><span>Magento 2<\/span><\/div><div><strong>Obrada<\/strong><span>Shipper<\/span><\/div><div><strong>Poslovni podaci<\/strong><span>Odoo ERP<\/span><\/div><div><strong>Isporuka<\/strong><span>Gebr\u00fcder Weiss<\/span><\/div><\/div><\/section>\n<section class=\"stats\"><div class=\"wrap\"><h2>Lansiranje u \u0161est zemalja<\/h2><div class=\"stats-grid\"><div><strong class=\"count\" data-count=\"6\">6<\/strong><span>evropskih tr\u017ei\u0161ta<\/span><\/div><div><strong class=\"count\" data-count=\"4\">4<\/strong><span>povezane komponente<\/span><\/div><div><strong class=\"years\">2025-2026<\/strong><span>period lansiranja<\/span><\/div><\/div><\/div><\/section><section class=\"section wrap result\" id=\"result\"><img decoding=\"async\" src=\"https:\/\/smartweb.rs\/wp-content\/uploads\/2026\/10\/vs-desktop-campaign.png\" alt=\"Victoria\u2019s Secret prodavnica na desktop i mobilnom ure\u0111aju\"><div><div class=\"label\">Rezultat projekta<\/div><h2>Prodavnice koje su deo povezanog poslovanja.<\/h2><p class=\"muted\">Projekat objedinjuje lansiranje prodavnica i povezivanje sistema potrebnih za rad eCommerce poslovanja na \u0161est tr\u017ei\u0161ta.<\/p><ul><li>Magento 2 prodavnice za \u0161est zemalja<\/li><li>Shipper kao na\u0161 sistem za upravljanje porud\u017ebinama<\/li><li>Odoo ERP povezan sa online prodajom<\/li><li>Gebr\u00fcder Weiss kurirska slu\u017eba i logistika<\/li><\/ul><\/div><\/section>\n<section class=\"section markets\" id=\"markets\"><div class=\"wrap market-layout\"><div><div class=\"label\">\u0160est tr\u017ei\u0161ta<\/div><h2>Regionalni obuhvat.<br>Povezana osnova.<\/h2><p class=\"muted\">Lansiranja u periodu 2025-2026. povezuju \u0161est evropskih tr\u017ei\u0161ta. Zajedni\u010dki tehnolo\u0161ki pristup daje projektu doslednu osnovu, uz prostor za lokalne potrebe svakog tr\u017ei\u0161ta.<\/p><\/div><div class=\"market-visual\"><img decoding=\"async\" src=\"https:\/\/smartweb.rs\/wp-content\/uploads\/2026\/10\/victoriassecret-regional-map.svg\" alt=\"\u0160est evropskih tr\u017ei\u0161ta\"><ul class=\"market-countries\"><li>Kipar<\/li><li>Malta<\/li><li>Gr\u010dka<\/li><li>Srbija<\/li><li>Slova\u010dka<\/li><li>Slovenija<\/li><\/ul><\/div><\/div><\/section>\n<section class=\"closing\"><div class=\"wrap\"><div class=\"label\">Victoria\u2019s Secret \u00d7 Smart Web<\/div><h2>Jedan brend. \u0160est tr\u017ei\u0161ta.<br>Tehnologija koja ih povezuje.<\/h2><p>Magento 2, Shipper, Odoo ERP i Gebr\u00fcder Weiss, povezani u eCommerce projekat realizovan tokom 2025. i 2026. godine.<\/p><\/div><\/section><\/main><style>\n.sw-project-cta{box-sizing:border-box;width:85%;max-width:1440px;margin:70px auto 90px;padding:48px 52px;border:1px solid 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They consistently proved to be dependable, meeting tight deadlines while adhering to the high standards set by our global team. Their expertise in integrating Magento with our ERP, WMS, Shipper OMS and courier systems was instrumental in creating a smooth and efficient e-commerce flow.\">Saradnja sa Smartweb-om na na\u0161em Magento projektu bila je besprekorna i izuzetno pozitivna. Pokazali su se kao pouzdan partner, koji dosledno po\u0161tuje kratke rokove i visoke standarde koje postavlja na\u0161 globalni tim. Njihova stru\u010dnost u integraciji Magento platforme sa na\u0161im ERP, WMS, Shipper OMS i kurirskim sistemima bila je klju\u010dna za kreiranje efikasnog i e-commerce ekosistema.<\/p><\/blockquote><\/div>\n<\/section>\n<script>(function(){if(document.documentElement.lang.toLowerCase().indexOf('en')===0){document.querySelectorAll('.sw-case-testimonial [data-quote-en]').forEach(function(el){el.textContent=el.dataset.quoteEn;});document.querySelector('.sw-case-testimonial').setAttribute('aria-label','Client testimonial');}})();<\/script>\n\n<section class=\"sw-project-cta\" aria-labelledby=\"sw-project-cta-title\">\n    <div class=\"sw-cta-copy\">\n        <h2 id=\"sw-project-cta-title\"><span data-cta-en=\"Interested in a solution like this?\">Zanima vas ovakvo re\u0161enje?<\/span><\/h2>\n        <p><span data-cta-en=\"Explore our online store development options and find the right solution for your business.\">Pogledajte mogu\u0107nosti izrade internet prodavnice i prona\u0111ite re\u0161enje za svoje poslovanje.<\/span><\/p>\n    <\/div>\n    <div class=\"sw-cta-actions\">\n        <a class=\"sw-cta-primary\" href=\"https:\/\/smartweb.rs\/sr\/izrada-internet-prodavnice\/\"><span data-cta-en=\"Explore solutions and pricing\">Pogledajte re\u0161enja i cene<\/span> <span aria-hidden=\"true\">\u2192<\/span><\/a>\n        <a class=\"sw-cta-secondary\" hidden rel=\"noopener\" target=\"_blank\"><span data-cta-en=\"Visit the website\">Posetite sajt<\/span> <span aria-hidden=\"true\">\u2197<\/span><\/a>\n    <\/div>\n<\/section>\n<script>\n(function(){\n  var box=document.querySelector('.sw-project-cta');\n  if(!box)return;\n  if(document.documentElement.lang.toLowerCase().indexOf('en')===0)box.querySelectorAll('[data-cta-en]').forEach(function(el){el.textContent=el.dataset.ctaEn;});\n  var links=Array.from(document.querySelectorAll('a[href]')).filter(function(a){\n    if(a.closest('footer,.sw-project-cta,header,nav'))return false;\n    var u;try{u=new URL(a.href);}catch(e){return false;}\n    return \/^https?:$\/.test(u.protocol)&&u.hostname!==location.hostname&&\/poset|istra\u017e|visit|explor|website|sajt\/i.test(a.textContent);\n  });\n  var source=links[links.length-1];\n  if(source){var secondary=box.querySelector('.sw-cta-secondary');secondary.href=source.href;secondary.hidden=false;\n    if(source.closest('.closing,.cs-study-section-7-text'))source.classList.add('sw-original-visit');\n  }\n})();\n<\/script>\n\n\n\n<script>(function(){const root=document.querySelector(\".vs-case\");if(!root)return;const reduced=matchMedia('(prefers-reduced-motion: reduce)').matches;\nroot.querySelectorAll('.intro>*,.section-head,.result>div,.closing>.wrap,.market-layout>div').forEach(e=>e.classList.add('reveal'));\nconst observer=new IntersectionObserver(entries=>entries.forEach(({target,isIntersecting})=>{if(isIntersecting){target.classList.add('visible');observer.unobserve(target)}}),{threshold:.12});root.querySelectorAll('.reveal').forEach(e=>observer.observe(e));\nconst track=root.querySelector('.cards');root.querySelector('#prev').onclick=()=>track.scrollBy({left:-track.querySelector('.card').offsetWidth-18,behavior:reduced?'instant':'smooth'});root.querySelector('#next').onclick=()=>track.scrollBy({left:track.querySelector('.card').offsetWidth+18,behavior:reduced?'instant':'smooth'});\nconst counters=new IntersectionObserver(entries=>entries.forEach(({target,isIntersecting})=>{if(!isIntersecting)return;counters.unobserve(target);if(reduced)return;const end=+target.dataset.count,start=performance.now();function frame(now){let p=Math.min((now-start)\/1100,1);target.textContent=Math.round(end*(1-Math.pow(1-p,3)));if(p<1)requestAnimationFrame(frame)}requestAnimationFrame(frame)}),{threshold:.9});root.querySelectorAll('.count').forEach(e=>counters.observe(e));\n})();<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Po\u010detna \u203a Studije slu\u010daja \u203a Victoria\u2019s Secret Studija slu\u010daja \u0160est tr\u017ei\u0161ta.Jedan povezan sistem. Lansiranje online prodaje uz Magento 2, Shipper, Odoo ERP i logistiku Gebr\u00fcder [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-9439","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Victoria\u2019s Secret: \u0160est tr\u017ei\u0161ta, jedan povezan sistem - Smart Web<\/title>\n<meta name=\"description\" content=\"Kako smo lansirali Victoria\u2019s Secret u \u0161est zemalja uz Magento 2, Shipper sistem za porud\u017ebine, Odoo ERP i Gebr\u00fcder Weiss logistiku.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartweb.rs\/sr\/case-study-victorias-secret\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Victoria\u2019s Secret: \u0160est tr\u017ei\u0161ta, jedan povezan sistem - 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