{"id":9432,"date":"2026-10-31T22:56:02","date_gmt":"2026-10-31T22:56:02","guid":{"rendered":"https:\/\/smartweb.rs\/?page_id=9432"},"modified":"2026-11-01T00:11:23","modified_gmt":"2026-11-01T00:11:23","slug":"case-study-victorias-secret","status":"publish","type":"page","link":"https:\/\/smartweb.rs\/en\/case-study-victorias-secret\/","title":{"rendered":"Victoria\u2019s Secret: Six markets, one connected system"},"content":{"rendered":"\n<style>.vs-case{--orange:#ff3e0f;--ink:#242424;--gray:#7c7c7c;--paper:#f7f7f7}\n.vs-case *{box-sizing:border-box}\n.vs-case{margin:0;background:var(--paper);font:18px\/1.6 Archivo,Arial,sans-serif;color:var(--ink);overflow-x:hidden}\n.vs-case a{color:inherit}\n.vs-case button{font:inherit;cursor:pointer}\n.vs-case img{max-width:100%;display:block}\n.vs-case .wrap{width:85%;max-width:1500px;margin:auto}\n.vs-case .review{background:#eee;color:#777;font-size:11px;letter-spacing:.08em;text-align:center;padding:6px 10px}\n.vs-case 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.reveal{opacity:1;transform:none;transition:none}\n.vs-case .hero-inner{animation:none}}\n.container:has(> .vs-case){width:100%;max-width:none;padding:0;margin:0}.container:has(> .vs-case)>h1{display:none}.vs-case{overflow:hidden;padding-top:104px}.vs-case .hero{padding-top:0}.vs-case .crumb{top:25px}.vs-case h1,.vs-case h2,.vs-case h3{font-family:Archivo,Arial,sans-serif;font-weight:700}.vs-case .hero h1{color:#fff}.vs-case .section-head h2,.vs-case .intro h2,.vs-case .result h2,.vs-case .market-layout h2,.vs-case .closing h2{color:#242424}.vs-case .stats h2{color:#fff}@media(max-width:700px){.vs-case{padding-top:80px}.vs-case .hero{padding-top:0}.vs-case .crumb{top:20px}}.vs-case .market-layout{grid-template-columns:32% 62%;gap:6%}.vs-case .market-layout p{font-size:18px;line-height:1.6}.vs-case .market-layout .label{font-size:18px}.vs-case .market-visual{display:grid;grid-template-columns:minmax(0,1.7fr) minmax(160px,1fr);gap:28px;align-items:center}.vs-case .market-visual>img{width:100%;border-radius:18px}.vs-case .market-countries{margin:0;padding:0;list-style:none}.vs-case .market-countries li{position:relative;padding-left:18px;margin:0 0 14px;font-size:20px;line-height:1.45;color:#333}.vs-case .market-countries li:before{content:\"\";width:6px;height:6px;position:absolute;left:0;top:.6em;border-radius:50%;background:#d94e32}@media(max-width:1000px){.vs-case .market-layout{grid-template-columns:1fr;gap:32px}}@media(max-width:600px){.vs-case .market-layout p{font-size:16px}.vs-case .market-visual{grid-template-columns:1fr}.vs-case .market-countries{display:grid;grid-template-columns:1fr 1fr;gap:12px}.vs-case .market-countries li{font-size:18px;margin:0}}<\/style>\n<main class=\"vs-case\" id=\"top\"><section class=\"hero\"><div class=\"crumb\"><a href=\"\/\">Home<\/a> \u203a <a href=\"\/all-references\/#casestudy\">Case studies<\/a> \u203a Victoria\u2019s Secret<\/div><div class=\"wrap\"><div class=\"hero-inner\"><div><img decoding=\"async\" class=\"brand\" src=\"https:\/\/smartweb.rs\/wp-content\/uploads\/2026\/10\/victorias-secret.svg\" alt=\"Victoria\u2019s Secret\"><div class=\"eyebrow\">Case study<\/div><h1>Six markets.<br>One connected system.<\/h1><p>Launching online stores with Magento 2, Shipper, Odoo ERP and Gebr\u00fcder Weiss logistics.<\/p><p class=\"year\">2025-2026<\/p><\/div><\/div><\/div><\/section>\n\n<section class=\"section wrap intro\" id=\"project\"><img decoding=\"async\" src=\"https:\/\/smartweb.rs\/wp-content\/uploads\/2026\/10\/vs-mobile-campaign.png\" alt=\"Victoria\u2019s Secret fashion and beauty campaigns on mobile\"><div><div class=\"label\">About the project<\/div><h2>A global brand.<br>A local shopping experience.<\/h2><p class=\"lead\">We launched Victoria\u2019s Secret eCommerce across six countries, connecting the online stores with the systems that support order processing and delivery.<\/p><p class=\"muted\">During 2025 and 2026, the project covered Slovakia, Slovenia, Serbia, Malta, Greece and Cyprus. Magento 2 powers the stores, while our Shipper system, Odoo ERP and Gebr\u00fcder Weiss connect orders, business processes and logistics.<\/p><\/div><\/section>\n<section class=\"section challenge\"><div class=\"wrap split\"><div><div class=\"label\">The challenge<\/div><h2>Launching the stores is just the beginning.<\/h2><p class=\"muted\">Selling across six markets meant connecting the shopping experience with everyday operations. Each order needs to move from the storefront through processing to logistics and delivery.<\/p><\/div><div><div class=\"point\"><span>01<\/span><div><h3>A consistent brand experience<\/h3><p>A recognizable Victoria\u2019s Secret identity and clear shopping journeys on desktop and mobile.<\/p><\/div><\/div><div class=\"point\"><span>02<\/span><div><h3>Connected orders and operations<\/h3><p>Magento 2, Shipper and Odoo each have a clear role in processing online sales.<\/p><\/div><\/div><div class=\"point\"><span>03<\/span><div><h3>Logistics as part of the solution<\/h3><p>Gebr\u00fcder Weiss brings courier services and logistics into the same operational flow.<\/p><\/div><\/div><\/div><\/div><\/section>\n<section class=\"solutions\" id=\"solution\"><div class=\"word-behind\">Solutions<\/div><div class=\"section-head\"><div class=\"label\">Our solution<\/div><h2>From the shopping cart to delivery.<\/h2><p class=\"muted\">Four components connected around one process: the customer orders, the systems process, and logistics delivers.<\/p><\/div><div class=\"cards\"><article class=\"card\"><span class=\"num\">01 \/ ECOMMERCE<\/span><h3>Magento 2<\/h3><p>The foundation of the online stores across six markets. The platform brings together the product offering, shopping experience and online order creation, with connections to operational systems.<\/p><img decoding=\"async\" class=\"card-logo\" src=\"https:\/\/smartweb.rs\/wp-content\/uploads\/2026\/10\/magento-symbol.svg\" alt=\"\"><\/article><article class=\"card\"><span class=\"num\">02 \/ ORDER MANAGEMENT<\/span><h3>Shipper<\/h3><p>Our order management system connects the Magento stores with the operational workflow. Shipper plays a central role in order processing and connects orders with the next stages of delivery.<\/p><img decoding=\"async\" class=\"card-logo\" src=\"https:\/\/smartweb.rs\/wp-content\/uploads\/2026\/10\/shipper-symbol.svg\" alt=\"\"><\/article><article class=\"card\"><span class=\"num\">03 \/ ERP<\/span><h3>Odoo<\/h3><p>The project\u2019s ERP foundation connects eCommerce with business processes. The Odoo integration makes online sales part of the broader business environment.<\/p><img decoding=\"async\" class=\"card-logo\" src=\"https:\/\/smartweb.rs\/wp-content\/uploads\/2026\/10\/erp-symbol.svg\" alt=\"\"><\/article><article class=\"card\"><span class=\"num\">04 \/ LOGISTICS<\/span><h3>Gebr\u00fcder Weiss<\/h3><p>The courier and logistics partner in the project. Connecting logistics with the order flow completes the journey from an online purchase to customer delivery.<\/p><img decoding=\"async\" class=\"card-logo\" src=\"https:\/\/smartweb.rs\/wp-content\/uploads\/2026\/10\/logistics-symbol.svg\" alt=\"\"><\/article><\/div><div class=\"arrows\"><button type=\"button\" id=\"prev\" aria-label=\"Previous solution\">\u2190<\/button><button type=\"button\" id=\"next\" aria-label=\"Next solution\">\u2192<\/button><\/div><div class=\"flow\" aria-label=\"Order flow\"><div><strong>Purchase<\/strong><span>Magento 2<\/span><\/div><div><strong>Processing<\/strong><span>Shipper<\/span><\/div><div><strong>Business data<\/strong><span>Odoo ERP<\/span><\/div><div><strong>Delivery<\/strong><span>Gebr\u00fcder Weiss<\/span><\/div><\/div><\/section>\n<section class=\"stats\"><div class=\"wrap\"><h2>Launching across six countries<\/h2><div class=\"stats-grid\"><div><strong class=\"count\" data-count=\"6\">6<\/strong><span>European markets<\/span><\/div><div><strong class=\"count\" data-count=\"4\">4<\/strong><span>connected components<\/span><\/div><div><strong class=\"years\">2025-2026<\/strong><span>launch period<\/span><\/div><\/div><\/div><\/section><section class=\"section wrap result\" id=\"result\"><img decoding=\"async\" src=\"https:\/\/smartweb.rs\/wp-content\/uploads\/2026\/10\/vs-desktop-campaign.png\" alt=\"Victoria\u2019s Secret store on desktop and mobile\"><div><div class=\"label\">Project outcome<\/div><h2>Stores that are part of connected operations.<\/h2><p class=\"muted\">The project combines store launches with the systems needed to operate eCommerce across six markets.<\/p><ul><li>Magento 2 stores for six countries<\/li><li>Shipper as our order management system<\/li><li>Odoo ERP connected to online sales<\/li><li>Gebr\u00fcder Weiss courier services and logistics<\/li><\/ul><\/div><\/section>\n<section class=\"section markets\" id=\"markets\"><div class=\"wrap market-layout\"><div><div class=\"label\">Six markets<\/div><h2>Regional reach.<br>A connected foundation.<\/h2><p class=\"muted\">The 2025-2026 launches connect six European markets. A shared technology approach provides a consistent foundation while leaving room for each market\u2019s local needs.<\/p><\/div><div class=\"market-visual\"><img decoding=\"async\" src=\"https:\/\/smartweb.rs\/wp-content\/uploads\/2026\/10\/victoriassecret-regional-map.svg\" alt=\"Six European markets\"><ul class=\"market-countries\"><li>Cyprus<\/li><li>Malta<\/li><li>Greece<\/li><li>Serbia<\/li><li>Slovakia<\/li><li>Slovenia<\/li><\/ul><\/div><\/div><\/section>\n<section class=\"closing\"><div class=\"wrap\"><div class=\"label\">Victoria\u2019s Secret \u00d7 Smart Web<\/div><h2>One brand. Six markets.<br>Technology that connects them.<\/h2><p>Magento 2, Shipper, Odoo ERP and Gebr\u00fcder Weiss, connected in an eCommerce project delivered during 2025 and 2026.<\/p><\/div><\/section><\/main><style>\n.sw-project-cta{box-sizing:border-box;width:85%;max-width:1440px;margin:70px auto 90px;padding:48px 52px;border:1px solid #fff;border-radius:28px;background:linear-gradient(135deg,#fff,#ededed);box-shadow:0 14px 35px #00000006;display:flex;align-items:center;justify-content:space-between;gap:34px;font-family:Archivo,Arial,sans-serif}.sw-project-cta .sw-cta-copy{max-width:590px}.sw-project-cta h2{font-family:Archivo,Arial,sans-serif;font-size:32px;line-height:1.2;font-weight:700;color:#242424;margin:0 0 14px}.sw-project-cta p{font-family:Archivo,Arial,sans-serif;font-size:17px;line-height:1.6;font-weight:400;color:#777;margin:0}.sw-project-cta 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p::after{content:'\u201d';color:#ff460e}\n@media(max-width:900px){.sw-case-testimonial{padding:36px;grid-template-columns:1fr;gap:28px}.sw-case-testimonial .sw-quote-person{display:grid;grid-template-columns:64px 1fr;column-gap:18px;row-gap:4px}.sw-case-testimonial .sw-quote-person img{width:64px;height:64px;grid-row:1\/4}.sw-case-testimonial .sw-quote-name{font-size:19px}.sw-case-testimonial blockquote p{font-size:19px;line-height:1.6}}\n@media(max-width:600px){.sw-case-testimonial{width:90%;margin-top:45px;padding:28px 24px;border-radius:22px}.sw-case-testimonial blockquote p{font-size:17px}.sw-case-testimonial .sw-quote-name{font-size:18px}.sw-case-testimonial .sw-quote-role{font-size:14px}}\n<\/style>\n<section class=\"sw-case-testimonial\" aria-label=\"Victoria\u2019s Secret, preporuka klijenta\">\n<div class=\"sw-quote-person\"><img decoding=\"async\" src=\"https:\/\/smartweb.rs\/wp-content\/uploads\/2025\/03\/darko-vs.png\" alt=\"Darko Pupovac\" loading=\"lazy\" width=\"80\" height=\"80\"><span class=\"sw-quote-name\">Darko Pupovac<\/span><span class=\"sw-quote-role\">eCommerce Manager Victoria\u2019s Secret<\/span><span class=\"sw-quote-brand\">Victoria\u2019s Secret<\/span><\/div>\n<div><p class=\"sw-quote-label\" data-quote-en=\"From our client\u2019s testimonial\">Iz preporuke klijenta<\/p><blockquote><p data-quote-en=\"Collaborating with Smartweb on our Magento project has been a seamless and highly positive experience. They consistently proved to be dependable, meeting tight deadlines while adhering to the high standards set by our global team. Their expertise in integrating Magento with our ERP, WMS, Shipper OMS and courier systems was instrumental in creating a smooth and efficient e-commerce flow.\">Saradnja sa Smartweb-om na na\u0161em Magento projektu bila je besprekorna i izuzetno pozitivna. Pokazali su se kao pouzdan partner, koji dosledno po\u0161tuje kratke rokove i visoke standarde koje postavlja na\u0161 globalni tim. Njihova stru\u010dnost u integraciji Magento platforme sa na\u0161im ERP, WMS, Shipper OMS i kurirskim sistemima bila je klju\u010dna za kreiranje efikasnog i e-commerce ekosistema.<\/p><\/blockquote><\/div>\n<\/section>\n<script>(function(){if(document.documentElement.lang.toLowerCase().indexOf('en')===0){document.querySelectorAll('.sw-case-testimonial [data-quote-en]').forEach(function(el){el.textContent=el.dataset.quoteEn;});document.querySelector('.sw-case-testimonial').setAttribute('aria-label','Client testimonial');}})();<\/script>\n\n<section class=\"sw-project-cta\" aria-labelledby=\"sw-project-cta-title\">\n    <div class=\"sw-cta-copy\">\n        <h2 id=\"sw-project-cta-title\"><span data-cta-en=\"Interested in a solution like this?\">Zanima vas ovakvo re\u0161enje?<\/span><\/h2>\n        <p><span data-cta-en=\"Explore our online store development options and find the right solution for your business.\">Pogledajte mogu\u0107nosti izrade internet prodavnice i prona\u0111ite re\u0161enje za svoje poslovanje.<\/span><\/p>\n    <\/div>\n    <div class=\"sw-cta-actions\">\n        <a class=\"sw-cta-primary\" href=\"https:\/\/smartweb.rs\/sr\/izrada-internet-prodavnice\/\"><span data-cta-en=\"Explore solutions and pricing\">Pogledajte re\u0161enja i cene<\/span> <span aria-hidden=\"true\">\u2192<\/span><\/a>\n        <a class=\"sw-cta-secondary\" hidden rel=\"noopener\" target=\"_blank\"><span data-cta-en=\"Visit the website\">Posetite sajt<\/span> <span aria-hidden=\"true\">\u2197<\/span><\/a>\n    <\/div>\n<\/section>\n<script>\n(function(){\n  var box=document.querySelector('.sw-project-cta');\n  if(!box)return;\n  if(document.documentElement.lang.toLowerCase().indexOf('en')===0)box.querySelectorAll('[data-cta-en]').forEach(function(el){el.textContent=el.dataset.ctaEn;});\n  var links=Array.from(document.querySelectorAll('a[href]')).filter(function(a){\n    if(a.closest('footer,.sw-project-cta,header,nav'))return false;\n    var u;try{u=new URL(a.href);}catch(e){return false;}\n    return \/^https?:$\/.test(u.protocol)&&u.hostname!==location.hostname&&\/poset|istra\u017e|visit|explor|website|sajt\/i.test(a.textContent);\n  });\n  var source=links[links.length-1];\n  if(source){var secondary=box.querySelector('.sw-cta-secondary');secondary.href=source.href;secondary.hidden=false;\n    if(source.closest('.closing,.cs-study-section-7-text'))source.classList.add('sw-original-visit');\n  }\n})();\n<\/script>\n\n\n\n<script>(function(){const root=document.querySelector(\".vs-case\");if(!root)return;const reduced=matchMedia('(prefers-reduced-motion: reduce)').matches;\nroot.querySelectorAll('.intro>*,.section-head,.result>div,.closing>.wrap,.market-layout>div').forEach(e=>e.classList.add('reveal'));\nconst observer=new IntersectionObserver(entries=>entries.forEach(({target,isIntersecting})=>{if(isIntersecting){target.classList.add('visible');observer.unobserve(target)}}),{threshold:.12});root.querySelectorAll('.reveal').forEach(e=>observer.observe(e));\nconst track=root.querySelector('.cards');root.querySelector('#prev').onclick=()=>track.scrollBy({left:-track.querySelector('.card').offsetWidth-18,behavior:reduced?'instant':'smooth'});root.querySelector('#next').onclick=()=>track.scrollBy({left:track.querySelector('.card').offsetWidth+18,behavior:reduced?'instant':'smooth'});\nconst counters=new IntersectionObserver(entries=>entries.forEach(({target,isIntersecting})=>{if(!isIntersecting)return;counters.unobserve(target);if(reduced)return;const end=+target.dataset.count,start=performance.now();function frame(now){let p=Math.min((now-start)\/1100,1);target.textContent=Math.round(end*(1-Math.pow(1-p,3)));if(p<1)requestAnimationFrame(frame)}requestAnimationFrame(frame)}),{threshold:.9});root.querySelectorAll('.count').forEach(e=>counters.observe(e));\n})();<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Home \u203a Case studies \u203a Victoria\u2019s Secret Case study Six markets.One connected system. Launching online stores with Magento 2, Shipper, Odoo ERP and Gebr\u00fcder Weiss [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-9432","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Victoria\u2019s Secret: Six markets, one connected system - Smart Web<\/title>\n<meta name=\"description\" content=\"How Smart Web launched Victoria\u2019s Secret in six countries with Magento 2, Shipper order management, Odoo ERP and Gebr\u00fcder Weiss logistics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartweb.rs\/en\/case-study-victorias-secret\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Victoria\u2019s Secret: Six markets, one connected system - 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